ORM Specialist / Assistant Manager/ Marketing

Job Summary:

INTERFACES:

• INTERNAL: Product team | Sales team | PR
• EXTERNAL: Online Channel Partners

REPORTING RELATIONSHIPS:

• Functional: Assistant Manager – Social Media
• Administrative: Assistant Manager – Social Media

Job Responsibility:

• Define the tone/personality/mannerism of the brand on social media replies
• Collaborate with product, sales, brand and digital team for complicated queries and translate technical answers to customer friendly replies
• Assist social media manager with brand pages (posting content, responding to queries, supervising advertising efforts and reporting metrics)
• Be the ears of the brand and actively monitor brand sentiments online via ORM tools Create campaign/monthly reports
• Monitor the effectiveness of campaigns and take necessary steps to optimize them

Requirement and Qualification:

MINIMUM REQUIREMENTS:

• Bachelor’s degree or equivalent in marketing/advertising/communication
• 2+ yrs. of professional experience in managing social media accounts within a digital/product/creative agency
• Able to understand and translate complex business challenges and consumer insights into smart digital solutions

IDEAL CANDIDATE:

Skills/ Experience Required:

• As mentioned above

Required Behaviors/ Competencies:

• Self-starter with a strong bias for action (online/social media works at a blistering pace)
• Maverick thinker
• Social media native